Chris simply describes his job as “helping businesses, to help their customers
live their lives better” by supporting teams to deeply understand the brand
they work for and how to look at consumers’ problems differently to their
competitors in order to create irresistible experiences.

 

He has decades of experience working for global premium brands that
customers admire and expect exceptional service from and is renowned for
creating award winning experiences that customers are willing to pay more
for.

 

Chris started his career at British Airways where he worked in a number of
operational roles and discovered his passion for experience design. His career
at BA culminated in him leading the design and launch of the company’s
all-business class air service connecting London City Airport to New York,
which affectionately became known by customers as “the son of Concorde”.

 

He took a little time out of the aviation industry to explore the world of
telecommunications before he made the move down under to join
Virgin Australia as Manager, Brand Strategy and Innovation to support the
airline’s transition from low-cost Virgin Blue to full-service Virgin Australia.

 

Whilst in Brisbane he developed the airline's innovation programme and led
the redesign and launch of its award-winning ultra-long haul business class
and premium economy cabin experiences.

 

In 2017 he swapped his wings for fins and moved to the USA to head up the
Virgin Voyages Sailor (Customer) and Crew (Employee) Experience Team. The
team was accountable for leading the Customer and Employee Experience
strategy design and execution across all areas of the business turning the
start-up business vision into an operational multi-award-winning reality.

 

2024 saw Chris return to London where he works along-side alongside the
C-suite and leads cross-functional teams to uncover how businesses can boldly
stand out from the crowd and offer exceptional experiences that turn
customers and employees into loyal brand fans.